Services

Why Do Inferior Competitors Keep Winning Your Enterprise Deals?

Your product is objectively better. Your team is hungrier. Your support is more responsive. But that "safe choice" competitor just closed another deal that should have been yours.

Here's what's really happening:

Enterprise buyers aren't just evaluating features. They're protecting their careers.

When they choose Microsoft or SAP and something goes wrong? "Nobody gets fired for buying IBM."

But when they choose your brilliant startup and hit a snag? Their reputation is on the line.

The trust gap is killing your growth.

It's Not About Perfect Security (Impossible Anyway)

You probably have SOC2. Maybe ISO 27001. Your security is solid.

But enterprise CISOs and DPOs don't want badges. They want answers:

• "How do you actually handle our customer data?"
• "What happens when things go wrong?"
• "Can I talk to someone who speaks my language about AI Act compliance?"

Most B2B SaaS companies give them marketing fluff instead of real answers—or dry trust centers with buzzwords and green dots that stay green all year.

How I Help: Your Trust-Building Sparring Partner

We start small: 

A focused Trust Potential Analysis (2-3 hours) where I audit your current security messaging, identify the biggest trust gaps, and show you exactly what enterprise buyers are missing.

Then we build systematically:

What You Actually Get:

• Rewritten security & privacy pages that answer real CISO questions (not just list certifications)
• Sales enablement scripts for GDPR, AI Act, NIS2 conversations
• Customer-facing security documentation (data processing agreements, incident response summaries, compliance matrices)
• Trust-focused case studies showing how you handle enterprise security requirements
• Email templates for compliance discussions
• Sparring sessions

How We Work Together: I don't disappear after delivering documents. Think of me as your security & compliance communications partner—available for strategy or customer calls, urgent customer questions, and refining your approach as your business grows.

The Result?

Those "prolonged sales cycles" become competitive advantages. Privacy and security become differentiators, not bottlenecks.

Because the best solution should win—not just the most familiar name.

Ready to turn compliance into competitive advantage? Let's start with a Trust Potential Analysis. 

Write me at thomas@truststory.net